RootWork© is a strategic goal setting technique that I created to help individuals and groups create sustainable goals. Many goals fail not because they are bad, but because there is a missing link somewhere in the root system. The motto behind the technique is, ‘If you change the root, the fruit will follow.’ 

The RootWork© technique is broken into 4 parts: Fruit, Depth, Breadth, and Nutrients.

First, we determine your Fruit, which are your goals, aspirations, desires, and best hopes. Fruit can be anything from personal goals, to corporate roll outs, and team norms; if it’s worth it to you, it’s worthy Fruit.  


Then, we start on the RootWork through Depth, which are your personal convictions, beliefs, and requirements as it relates to your Fruit. 

You need to believe in the reality of your goals before we can do anything else. 

The next part is the Breadth. These are the external factors that are needed for your Fruit. The people, the resources and everything else that needs to be in line for your goal to become a reality


Nutrients are the final and most important part when it comes to having a sustainable goal. If you want your Fruit to last, you have to keep the Depth and Breadth of your roots strong. This is done through the implementation of success metrics and reoccurring periodic check-ins. 


The RootWork© technique is also used to audit, reframe and reverse engineer goals.